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PlayStation -- Media

Date Added: 09 Sep 2007
Description: The launch of the PlayStation brand was a sensation. In the very first weekend, more than 100,000 units were sold. In the first six months, over a million were sold.
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In 1994, Sony Computer Entertainment America (SCEA) was founded as the North America division of Sony Computer Entertainment Inc. Taking approximately four years to develop, the PlayStation game console was introduced in the United States in 1995. The launch of the PlayStation brand was a sensation. In the very first weekend, more than 100,000 units were sold. In the first six months, over a million were sold. In April 1997, with nearly 4 million PlayStation game consoles in North America, we found a way to strengthen our bond with PlayStation owners even more. Our interactive relationship marketing program, PlayStation Underground, gives us the opportunity to recognize and reward our loyal gamers. Members of the PlayStation? Underground can feel as though they belong to a subculture of intense gamers by experiencing new game challenges and getting the scoop on upcoming games, merchandise, and special offers.

The company next set its sights on development of the PlayStation 2, which became available to consumers in November 2000. With its incredible power and the exciting added ability to play CDs and DVD movies, this new system was unstoppable, making it possible for smooth, lifelike animation to be shown in real time. Then in August 2002, the company introduced the option to play games online with the new Network Adaptor (Ethernet/modem) (for PlayStation 2).


Category: Architecture
Visit the site :- http://www.us.playstation.com/
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