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 | Agent Provocateur -- FashionDate Added: 10 Sep 2007Description: Joseph Corré and Serena Rees opened the first Agent Provocateur shop in December 1994, arousing a media frenzy usually reserved for superstars.  |
 Joseph Corré and Serena Rees opened the first Agent Provocateur shop in December 1994, arousing a media frenzy usually reserved for superstars. The response was both exceptional and overwhelming! Rees and Corré introduced their vision of lingerie avoiding the British prudery that insists on categorising anything to do with sex as sleazy or smutty. The aim was to create an availability of high quality designer lingerie with creative flair to stimulate, enchant and arouse both wearers and their partners. “A woman wearing a scrumptious pair of turquoise tulle knickers promotes in herself a sexy superhero feeling which exudes itself as a confident and positive sexuality.”Agent Provocateur has become a phenomenal success with the opening of further stores within the UK, America, Middle East, Russia, Hong Kong and Europe. As well as a thriving mail order catalogue and an award winning website. The unique way that Rees and Corré established the brand through the creative communication of values using shop windows, cinema advertising, catalogues and events which all attracted massive national and international media coverage has firmly secured Agent Provocateur as the only truly credible lingerie brand on the fashion map and spawned the explosion of lingerie into the fashion world. Agent Provocateur has gone on to design and produce complementary products including books, shoes, jewellery and a very successful house of fragrances and beauty products which is now sold in over 65 countries worldwide.   | |
| Category: Fashion Visit the site :- http://www.agentprovocateur.com/  Send to a friend
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